According to the World Tourism Organization (UNWTO), sustainable tourism is tourism that aims to conduct its activities with minimal impact on the environment and local culture. Over the decades, unstructured and mass tourism has caused significant negative effects in various parts of the world, including the depletion of natural resources and biodiversity, seasonal fluctuations, job insecurity , and the disrespect and degradation of destination cultures. In response, in 2005, the UNWTO and the United Nations Environment Program established 12 objectives that serve as a blueprint for a new, sustainable approach to tourism.

The pioneering explorers behind this institution aspired to journey to every corner of the planet, seeking to marvel at its natural beauty and gain insight into the diversity that makes it unique. This quest for adventure has always been underpinned by a profound sense of responsibility toward. The planet we call home aligns closely with the principles of conscious and regenerative tourism.

These objectives encompass local prosperity, social equity, cultural enrichment, ecosystem integrity, biological diversity, and environmental purity, among others. In a similar vein, since its inception, National Geographic has championed the notion that it is possible to travel without adversely impacting the destination, and even to generate a positive influence.